The smartphone market is falling: Samsung in the lead, Apple in pursuit

MobileThe smartphone market has seen a positive period throughout the past year, with shipments of devices around the world continuing to grow. The same cannot be said for what is observed this year. Over the past few hours, Canalys released its usual new report on the state of the smartphone market, showcasing smartphone shipment numbers around the world. The main result is not positive, as it tells us that shipments of mobile devices, Android and iOS, fell 9% in the second quarter of 2022 compared to the same period last year. This result comes after the 11% decline recorded during the first quarter of 2022, confirming that this year is not proving to be positive for players in this market sector.

By analyzing the individual manufacturers active in the market, we can see how firmly Samsung controls the market, with 21% market share, down slightly if we compare the result to the first quarter of the year. Apple pursues second place, with 17% market share, while Xiaomi takes third place with 14%, up from the first quarter of 2022. OPPO and Vivo close the top 5 in this order, with 10% and 9% market share. Reviewing these individual manufacturer shares compared to the same period last year, we see that Samsung and Apple gained 3% in terms of shipments, while Xiaomi fell 3%. According to the Canalys analysis, the drop we have just seen at the global level is the result of the atmosphere of uncertainty that hangs over the various global markets. It’s hard to say what will happen in the next quarter.