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The Nothing Phone (1) successfully launched where it matters most

A little over two months after its launch, we learn that the Nothing Phone (1) has managed to find a place in the sun on the Indian market, one of the most important for smartphone manufacturers.

The Nothing Phone (1) is enjoying a successful launch in India, and it’s a good start // Source: Frandroid – Robin Wycke

A crucial market for many electronics brands, especially for smartphone manufacturers, India seems to be smiling at Nothing. We learn that the firm’s first smartphone, the Phone (1), has already made its mark on the Indian telephony market, where more than 100,000 copies have been sold by Flipkart. (local launch partner for Nothing).

This volume distributed at the end of August, i.e. after 20 days of marketing, is all the more notable since the device was the best-selling smartphone by Flipkart in its price range. In India, the Nothing Phone (1) is sold for just over 30,000 rupees, or approximately 430 euros excluding tax. Remember, however, that the Indian market is special in that it is dominated by Samsung and Xiaomi, followed by Vivo, Realme and Oppo – each with between 4 and 7.1 million units sold per quarter, far ahead of Nothing – and that ‘Apple is not in the top 5 of the biggest sellers.

A smartphone that is generating a lot of interest in India

As GSMArena, who spoke exclusively with Manu Sharma, head of Nothing India, points out, this figure bodes very well for a new player in the hyper-competitive (even downright saturated) smartphone market. More than 10 million Flipkart customers have also activated the e-commerce site’s notifications to be informed of the launch of the device.

If this figure may seem modest in view of the Indian population (1.38 billion inhabitants), it is an important sign of interest for a smartphone, and a brand, which are still only in their early days. Without hiding it, Nothing also plans to launch other devices that will allow it to quickly build an ecosystem of products.

In the meantime, the brand is struggling to position itself among the first on the deployment of Android 13. For Manu Sharma, the idea is to offer users of the Nothing Phone (1) a truly accomplished software experience… rather than deploying looking forward to the new version of android. So understand that to take advantage of Android 13 on your Phone (1), you will have to be extra patient.


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