This Friday, the first two episodes of Rings of Powera series derived from Lord of the Rings was coming to Prime Video. A big blow for the streaming platform which recorded a record audience with more than 25 million spectators around the world for the first day online of the prequel. Figures that Amazon rejoices in a press release.It’s Prime Video’s biggest ever launch“, can we read in the official document. “It’s somehow fitting that Tolkien’s stories – some of the most popular of all time, and considered by many to be the true origin of the fantasy genre – led us to this proud moment, says Jennifer Salke, Head of Amazon Studios. I am so grateful to the Tolkien family – and our showrunners JD Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it’s the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success.”
To acquire the rights of Rings of Power, the e-commerce giant paid out no less than $250 million. The creation of the first season of the series cost 465 million dollars. An astronomical sum to which should be added that of the next four seasons ordered by Amazon. In all, the group is expected to spend over $1 billion to land the series on Prime Video.