The fridge of the Belgians: appetite for junk food

  • Post category:Economy News
  • Reading time:3 mins read

How is our plate changing? What are the major food trends and flagship products of the moment? “Le Soir” examines the fridge of Belgians: content, cost, impact on health… The 2022 plate is that of all paradoxes.

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Journalist in the Economy department

Reading time: 2 mins

MDespite the deplorable effects of its products on health if abused, fast food continues to rise in Belgium. Thus, Burger King, established with us since 2017, intends to add two new restaurants before the end of this year (in Gosselies and Maasmechelen) to the 54 that already bear its blue-yellow-red logo. “Our goal is to open eight to ten more each year,” says the brand, which must nevertheless deal with the growth of competition, including that of newcomers like O’Tacos. The Belgian’s appetite for fast food seems limitless…

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