The Belgian fridge: why supermarkets are full of new products

  • Post category:Economy News
  • Reading time:4 mins read

Crazy chips, profusion of craft beers, explosion of plant-based alternatives… food production and large-scale distribution are pushing the envelope on innovation and range variations. The Belgian would be particularly fond of new taste sensations.


Article reserved for subscribers

Journalist in the Economy department


Reading time: 4 mins

NOTpale aeons, gray aisles, garish promotions and barely adequate assortment. This is probably what will come to mind if you close your eyes for a journey through the history of mass distribution. Compared to their 80s ancestors, today’s supermarkets have (almost) nothing in common. What will not fail to strike your mind first and foremost in this little game of comparisons with the past is the incredible abundance of the offer. A Delhaize, just like a Carrefour Market or a Colruyt Best Prices, contains no less than 15,000 regularly renewed references. A product no longer crosses the threshold of the checkout? It is replaced by an article that is supposed to appeal more to customers… and therefore generate more money. Does a preparation have a composition that has gone out of fashion or no longer perfectly meets current industrial standards? Here it is driven out by a reformulated version with, by the way, a redesigned packaging.




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