For several weeks now, rapper Booba has been waging a war on social networks against the influencers he calls “Influvoleurs”. In an interview with Liberation and published on the front page this Friday, the rapper says he is a “whistleblower” against the practices of certain influencers and calls on the political world and the public authorities to “react” to avoid scams.
One of his target targets in this fight: the influencer Magali Berdah, whom he calls “the queen of futility”, also a columnist on the program Touche Pas A Mon Poste and creator of the Shauna Events agency, which manages the advertising contracts of the majority of influencers from reality TV in France.
If Booba, also nicknamed “The Duke of Boulogne”, jousted against these influencers, it was to denounce their dubious business. He therefore wants to put an end to this “totally fake world”.
Well informed on the subject, the rapper exposes the practices used by these influencers to make (a lot) of money easily via drop-shipping, which is a sales system that allows e-merchants to sell products without having to to buy them. A marketing concept very well known to influencers whom he considers to be people with “no talent” and who promote “the culture of emptiness”.
“Now that I’m in it, I have to finish”
“Their delirium there, drop-shipping, is revolting. And me, because I have an impact and I am followed on the networks, it is my mission to denounce it”, explains it at Liberation before giving an example of drop-shipping. “For example, you pay 38 euros on the Internet to receive a cream or whatever, and you receive at best a poor tube at 5 euros in an Aliexpress package, and often nothing at all. They take 33 euros Except you, your money is gone.”
Elie Yaffa, his real name, promises to fight his fight against influencer scams to the end. “I realize today that there are a lot of people waiting for it to be said, for this bus to pass. But now, the Booba bus is there to take on board all those who want to see them pay for their crimes. . Now that I’m in on this, I need to finish.”
The beginning of this war found its beginning with a story between Booba and Marc Blata, a former reality TV candidate who converted into an influencer and cryptocurrency in particular. “Marc Blata, went on a crusade against me for a story of a fake watch that I had been lent. He started telling all kinds of lies about me. I discovered at that time his business of cryptocurrencies and trading completely adulterated. From there, I went to war against him on social networks”, explains to Release the 45-year-old rapper who currently lives in Miami.
Banned by Instagram due to reports
Booba then wanted to understand why thousands of Internet users accused influencers of scams on social networks. The rapper then unveiled several examples of scams while attacking, in a sometimes vulgar way, the “influencers” as he calls them. Except that his Instagram account was closed due to numerous reports. “I denounce scammers, they close my account instead of preventing them from stealing. When I went to war and exposed their system, they started reporting my accounts all over the place. I targeted them, it’s true, but for the obvious scams they practice. It’s not possible to be so many devils.”
As a whistleblower, Booba wants to bring down an entire system and make the political world react. He has also taken legal action against Magali Berdah in particular. “We have filed complaints and reports with the specialized services (…) The authorities must react, I am not the Minister of Fraud”, he explains before setting aside a few passages from his sulphurous past.
“Sometimes, I’m tackled, like I’m not an altar boy because I clash Kaaris, but there, it just has nothing to do. There are financial issues, big money. Influencers make money. money so fast that they have no concept of reality. Their defense strategy against me is to victimize themselves. But let’s not lose sight of who is scamming people, in this case I am a thrower alert”, describes the one who removes his rapper cap in this fight.
“This story is not a clash, it’s a demand for justice. And when it’s over, I’ll bring oranges to Magali Berdah” he promises to conclude.
A few days ago, on Instagram, Magali Berdah indicated via a press release that she was also taking legal action against Booba for “mass online harassment” and it is thanks in particular to this legal action that the rapper’s account has been banned from the social network.