They appeared Thursday in the metro in Paris and in stations elsewhere in France. They are visuals showing a woman in a fetal position surmounted by the letter M. No need to be a diviner to understand that the character represented is Mylène Farmer, the aesthetics of the posters recalling that of the clip for her new single “À tout never”.
You also don’t need to be a Nobel Prize winner to know that the appearance of these “mysterious” visuals would be followed by an announcement. That of a new single? With Moby since the latter had hinted at the end of the holidays that a title made for Mylène Farmer was going to be unveiled at the start of the school year?
No, it’s the release date of the French star’s new album that has been revealed. See you on November 25 to discover the twelfth album of the Farmer phenomenon. It should be called The influence.
The blow of the enigmatic posters hit the bull’s eye with the fans. “That’s Mylène Farmer: launching a promotional campaign for her next album without mentioning her name, the title of the album or the release date”welcomes one of them on social networks, while another simply launches: “Spitting Mylène Farmer”.
This does not mean that the singer is unanimous. Indeed, the visual on the poster disappoints part of its fan base who does not find it beautiful, borderline repulsive. “The poster is scary. Santa Claus is going to run away. As much as I love the song (“Forever”, Editor’s note), as much as I hate the aesthetics of the clip and the artist.” Another fan abounds: “I’ve always been a fan of Mylène Farmer but this time, I don’t agree at all. It’s just ugly. It’s even certain that most people passing in front of (these posters, Ed.) will divert the look and won’t even recognize her…” “It’s awful. She had accustomed us to much better!!!!”, said another fan while others still hoped Thursday that it was not about the cover of the upcoming album, not hanging on at all to this style that broke with what the singer usually offers.
It now remains to be patient to discover what this twelfth studio album by Mylène Farmer contains. The reception of the single “Forever” was very good, with many admirers deeming it to be the best in years. He reminds them of the Laurent Boutoonnat era, we could read on social networks. Verdict on November 25.