The Lazer company, based in Walloon Brabant and which produces motorcycle helmets, has been declared bankrupt. She did not survive the crisis caused by the Covid-19. Lazer was the oldest brand of motorcycle helmets in the world.
When we meet him, Didier de RadiguesI dive back into the memories. “Unfortunately, it’s a piece of history that goes away”blows the former racing motorcycle driver.
In 1985 at Spa-Francorchamps, he was the icon of the brand on the circuits. Today, Lazer, for motorcycle helmets, is over. “It is a flagship of Belgian industry. It’s close to me. I wore Lazer helmets for many years, my best racing years. It’s very sad”he confides.
Lazer is a historic brand. In 1919, thehe Lacroix company makes leather helmets for motorcyclists. The materials and the years pass. Lacroix became Cross then Lazer in 1980. Until 2004, it remained established on the Nivelles site. At that time, Lazer had 180 employees and a figure business of 25 million euros. Then the company is sold. Lproduction is relocated to Czechia then in Asie. The headquarters then moved to Mont-Saint-Guibert.
About twenty employees, 4 million euros in turnover
Despite the innovations, nothing has really been going well for 5 or 6 years. The Covid and the war in Ukraine have finished society who not counted more than’a twenty employees and a turnover of 4 millions of euros. Lazer had become a little Thumb with a big name.
A name that we findra again on them bicycle helmets. That of Wout Van Aert for example. “laser sport” is another company, whichacquired in 2016 by Shimano, is doing well.