Inflation drags Carrefour and Delhaize into the whirlwind of planed prices

  • Post category:Economy News
  • Reading time:4 mins read

Supermarkets betting on quality must surf on the defense of purchasing power to preserve their market share spinning towards discounters.

Article reserved for subscribers

Journalist in the Economy department

Reading time: 5 mins

Une “Purchasing power action”. This is what Carrefour officially announced on Tuesday with a (modest) first offensive in favor of the budget of its customers: the promotion of its own brand Simpl with more than 300 of the least expensive products of the brand. “We need to draw the attention of our customers to our affordable and quality everyday products because our Simpl brand is recent”, justifies Siryn Stambouli, spokesperson for the distributor, while mentioning other future actions. “We will make an announcement during the Wine Fair. We will also soon be offering an initiative inspired by those of our stores in France. In addition to Quiévrain, the group froze the price of 100 daily own-brand products for 100 days.

This article is for subscribers only

With this offer, enjoy:
  • Unlimited access to all the articles, files and reports of the editorial staff
  • The newspaper in digital version
  • Reading comfort with limited advertising