By Julien Bosseler
Une “Purchasing power action”. This is what Carrefour officially announced on Tuesday with a (modest) first offensive in favor of the budget of its customers: the promotion of its own brand Simpl with more than 300 of the least expensive products of the brand. “We need to draw the attention of our customers to our affordable and quality everyday products because our Simpl brand is recent”, justifies Siryn Stambouli, spokesperson for the distributor, while mentioning other future actions. “We will make an announcement during the Wine Fair. We will also soon be offering an initiative inspired by those of our stores in France. In addition to Quiévrain, the group froze the price of 100 daily own-brand products for 100 days.
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