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Has the AB InBev group launched the production of Leffe in Russia?

  • Post category:Economy News
  • Reading time:2 mins read

Food products – including beer – are not affected by the EU embargo vis-à-vis Russia. As a European source, wishing to remain anonymous, put it, “if Belgian companies based in Russia comply with all other sectoral sanctions (for example, in relation to their financing or road transport) and do not work with sanctioned persons and entities, their business activities can continue in Russia“.

Information confirmed by Joy GivenCEO of Flanders Investment & Trade (FIT), who states that “it’s up to every Flemish company [et a fortiori belge] based in Russia to develop its operations in accordance with its policy of social responsibility and to manage both these sanctions and respect for human rights“.

If Belgian companies based in Russia comply with all other sanctions […]their business activities can continue in Russia.

Faced with the growing challenges posed by the diplomatic situation since the Russian invasion, AB InBev-Efes then decided to “locate its production of the most demanded imported brands and preferred by consumers [russes]“, namely Spaten, Franziskaner and Leffe, indicates its marketing director in their press release of last August 4, Olga Gavrilenko. This local production, she continues, thus aims to “maintain a broad product presence in all sales channels, while ensuring affordable prices and quality“.

Asked by Faky’s editorial staff to comment on the status of this transaction, AB InBev has not yet responded.

Some points therefore remain outstanding concerning the start of production activities for foreign beers, in particular Leffe, in the AB InBev-Efes factories in Russia, and the income that these could generate. Other questions on the distribution of profits from the production of Leffe in Russia between the joint venture and its Belgian stakeholder AB InBev, or on the list of countries of production of this emblematic beer, remain, for the time being, unanswered. .