In addition to the average price range of $100-190, the price ranges of $191-299 and $300-399 are significant revenue sources, which together account for 22% of all smartphone revenue in the second quarter. . (we always talk about wholesale prices, not retail). If you go to the top 20 most profitable phone models, you will notice that no less than eight belong to these price ranges. Apple iPhone SE 5G, Samsung Galaxy A73 5G, Vivo V23 5G and Xiaomi 12 5G belong to the price range of $300-$399, while the other six devices are in the price range of $191-$299. Revenue shares are shown below.
These devices rank between sixth and twenty-second in global revenue, corresponding to figures between 0.5% and 1.8% of revenue share. This result is impressive, since most of the other models in the top 20 most profitable smartphones belong to higher price ranges. What can we deduce from these figures? That the most expensive smartphones are the most sold and therefore the most profitable for manufacturers, but that users (and therefore the market) are open to alternatives. This means that for manufacturers, and not just Apple and Samsung, there are exciting revenue opportunities that need to be prioritized.