You are currently viewing Diesel for less than 2 euros at the Cora Châtelineau service station: “It’s important psychologically, we really see an impact on customer behavior”

Diesel for less than 2 euros at the Cora Châtelineau service station: “It’s important psychologically, we really see an impact on customer behavior”

  • Post category:Economy News
  • Reading time:3 mins read

A drop of 3.9 cents which allowed service stations which already posted prices lower than the official prices, to pass the symbolic bar of 2 euros per litre!

At Cora Châtelineau, for example, the price of a liter of diesel was 1.998 euros this Friday. “It’s a signal to our customers that was possible thanks to the drop in prices on Friday,” explains Kevin Laffineur, Marketing Manager of the hypermarket. “As soon as we can drop below 2 euros, we do it because it’s important psychologically, we really see an impact on customer behavior. The difference is not 5 euros on a full tank, we are talking about 1 or 2 euros for around fifty litres, but it counts and it is a way of fighting for people’s purchasing power”.

Customers who constantly scrutinize fuel prices. “We see that, as soon as a price increase is announced for the next day, people come to fill up until late at night”.

Prices that attract customers who sometimes come from a little further afield to fill up… and which should remain fairly stable in the coming weeks. “Since the war in Ukraine, we have not seen a miracle and a sharp drop in prices: we remain between 1.9 and 2.1 euros in general. And with the winter, the demand, the price of gas, it should not evolve towards a big drop”.

And in France ?

In our neighbours, gas stations continue to post prices on average 30 cents lower than in ours. But the situation could change on November 15 and fill up in France, become a little less interesting when you live far from the border. The French State has indeed planned to reduce the aid currently in progress on fuels, reducing it from 30 cents per liter currently, to only 10 cents until December 31. The French government could, however, extend its aid by 30 cents until the end of the year, in the face of the discontent of motorists who had to endure the Total strike and the service stations ran dry…