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Concern in Morocco after the closure of Camaïeu stores in France

  • Post category:Economy News
  • Reading time:2 mins read

The French brand Camaïeu, specializing in the sale of women’s clothing, was placed in compulsory liquidation by the Commercial Court of Lille on September 28, causing the closure of 514 stores located in France. A situation that will not be without consequences for the four stores in Morocco.

It was on Saturday 1ᵉʳ October that all Camaïeu brand stores in France closed their doors for good, a direct consequence of the decision of the Lille court. About 2,600 people find themselves unemployed. In Morocco, the four stores of the French brand managed as a franchise by “Ma Franchise Group”, are already asking questions about the fate that will be reserved for them, reports challenge.

To read: Islamophobia: Camaïeu sentenced to pay 10,000 euros to a veiled employee

Camaïeu is one of many companies that have not been able to survive the health crisis. A cyberattack will aggravate an already unsustainable financial situation for the coffers of the French brand. Despite all his efforts, Wilhelm Hubner, the president of the group, will not succeed in saving the furniture. Placed in receivership on August 1, the brand founded in 1984 has closed all its stores in France. All eyes are on those abroad. They are around 300 scattered across Morocco, Saudi Arabia, Bahrain, Belgium, United Arab Emirates, Spain, Hungary, Italy, Kuwait, Luxembourg, Poland and Qatar.

To read: What fate for Celio stores in Morocco?

In Morocco, the first Camaïeu point of sale was inaugurated in December 2011, when the Morocco Mall opened. Three other stores will open in Rabat (at the Mega Mall then in the Rabat Agdal district on Avenue Fal Ould Ommeir) and in Casablanca (Marina Shopping). For the moment, the group that manages the brand in Morocco indicates “not having any visibility on what will happen since the legal liquidation of the brand in France”.