You are currently viewing Carrefour, Aldi, Colruyt… will supermarkets freeze the prices of certain products?

Carrefour, Aldi, Colruyt… will supermarkets freeze the prices of certain products?

  • Post category:Economy News
  • Reading time:5 mins read

Carrefour France has decided to freeze the prices of one hundred “everyday” products for one hundred days to support the purchasing power of the French. Also in Belgium, several brands are announcing actions to support the household portfolio.


Reading time: 2 mins

PTo cope with inflation, Carrefour stores have announced the freezing of the prices of one hundred products in France until November 30, ie for one hundred days. This action, announced on Monday, aims to support the purchasing power of the French.



The freezing of these products comes after the French government called for “a gesture towards customers” to relieve them of rising prices caused by inflation. Drinks, food, cleaning products or school supplies: these are everyday products, the list of which is available on the Carrefour website.

What about Belgium?

For now, there is no real announcement from Carrefour about a product price freeze in Belgium. But the brand has taken measures to promote its least expensive products, that is to say, to make them more visible on the shelves and put them forward compared to more expensive products, without changing the prices.

And elsewhere ?

In Aldi stores, no operation of this style is planned for the time being, according to
Sudinfo
, but the brand stresses that it always tries to reduce prices as it can: “In July, for example, we reduced prices 52 times. This year we have already reduced prices more than three hundred times. We reinforce this with our fresh produce promotions, on relevant products that are used daily to further support purchasing power. »



On the Colruyt side, the retail brand explains that it “will not freeze its prices. But will launch, in the coming months, other price awareness campaigns and interesting actions. In our French stores, we also do not plan to freeze prices.