You are currently viewing Apple’s CEO hints that the company hasn’t made a bet on the metaverse yet because it remains unknown.  – Benin News

Apple’s CEO hints that the company hasn’t made a bet on the metaverse yet because it remains unknown. – Benin News

PARIS, Oct. 3 (Benin News / EP) –

Apple CEO, Tim Cookrecently suggested that the tech maker not focus on metaverse development yet because there is still a general lack of knowledge about the term, and reiterated that it remains committed to the experiments of Augmented Reality (AR).

The CEO of the company, who has traveled to different countries in Europe in recent weeks, indicated that the company believes AR is the most promising technology for the future and clarified that What are Apple’s short-term plans?.

“AR apps are already in the App Store, but the possibilities will go much, much further,” he said in an interview with Bright and published by RTL Nieuws.

Cook said he thinks augmented reality technology is “profound” and will “affect everything”. In doing so, he suggested that users will soon remember life without AR as they conceive of life today without the internet or smartphones.

It should be recalled in this regard that Apple plans to announce its first mixed reality glassescombining AR and Virtual Reality (VR). According to brand analysts, they are expected to launch “at the earliest” in January 2023, according to research by Ming Chi-Kuo.

While the iPhone maker reiterated its commitment to AR-enabled devices and services, it hinted that it didn’t share the same interest in the metaverse as other companies, such as Meta.

“I always think it’s important for people to understand what a thing is. I’m not sure that a normal person can tell what the metaverse is. » he pointed out in this publication.

These statements contrast with those he made at the end of last year. January, when Cook said he saw “a lot of potential” in the metaverse and that Apple was “investing accordingly”.

On the other hand, he acknowledged that, while experiences based on virtual reality (VR) technology are increasingly defined, he does not believe it is an effective alternative. “It’s something you can immerse yourself in, but I don’t think people want to live their whole lives that way,” he said.

He also pointed out that he considers “virtual reality is for established periods” and that he does not see it as “a way to communicate well”, although he is not against its use in some cases.

In addition, the Apple CEO stressed the importance for young people and students to have knowledge of computer programming, and said that it is the most important tool for young people. “the only universal language”, because it can be used to harness creativity and in other aspects of life.

Finally, he pointed out that climate change remains one of the main challenges for developers and technology companies, and that the company intends to contribute to a more sustainable way of life.thanks to the use of 100% renewable energy”.