Apple’s streaming platform is filling up with subscribers this summer.
Long lagging behind its direct competitors such as Netflix, Amazon Prime and even Disney+, the Apple TV+ streaming platform is catching up. The platform is currently gaining many subscribers and its growth curve is on the rise.
According to streaming platform analytics service Reelgood, the numbers are very good for Apple. Apple TV+ is starting to make its mark on the video streaming market.
The series have the coast
Above all, it is the series that are popular with subscribers. The engagement rate is 40% higher than for the same period last year. The films available on the platform are not yet unanimous, but continue their march forward.
The Cupertino company has invested in original programs, and the inventiveness of the writers is starting to pay off. Indeed, Apple TV+ is growing by more than 20% thanks to a constant valuation of the catalog. But also thanks to the decline in the number of subscribers of these direct competitors.
Nice surprises are present in the catalog such as the Severance, For All Mankind, Prehistoric Planet or Black Bird series. But there are also critically acclaimed films like Coda.
Apple comes at the right time
Netflix’s poor health is good for its direct competitors. Disney+ is taking over some market share, but Apple is also using it. As a reminder, Netflix has lost more than a million subscribers in the last 3 months.
This leak of Netflix subscribers combined with quality content is one of the keys to success. The Apple TV+ platform therefore becomes the refuge for series enthusiasts. But for how much longer? The hardest part will be keeping new subscribers.
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