Amazon announced plans on Thursday to launch a local online store for Belgium.in the coming months“, confirming recent rumors to this effect. It will be accessible via the site www.amazon.com.be. Until then, SMEs and partner sellers can register on a dedicated website (sell.amazon.com. be) in order to offer their products there.
For some years now, themillion” Belgian customers had access to Amazon in their own language, whether via the French online store Amazon.fr (which has existed since 2003), the German Amazon.de, available in Dutch since 2016, or Amazon.nl, launched in 2020. The first order placed from Belgium dates back to June 2002.
By launching his own “webstore” in Belgium too, Amazon wants “offer great added value with a local store“, justified to the Belga agency Eva Faict. This Belgian participated in the past in the launch of the Turkish and Dutch online shops, among others, and now leads the Belgian version as “country manager“.
The store will be accessible via the address amazon.com.be. The domain name Amazon.be has been in the hands of insurer Baloise for years. The American company does not wish to indicate whether there were negotiations between the two parties. “