More and more users are abandoning Android to turn to its sworn enemy iOS. A trend that could accelerate with the development of an “affordable” range of Apple products. In any case, this is what the American bank JP Morgan said a while ago.
Last week, the Apple firm announced its quarterly results. An announcement eagerly awaited by investors, who were not disappointed. Apple’s revenue has indeed exceeded estimates during the second quarter of 2022, but still with some signs of slowing down. That didn’t stop Apple CEO Tim Cook from sounding optimistic and pointing out the scores for its flagship iPhone.
“We set a June quarter record for both revenue and iPhone converter count,” he said, “with strong double-digit growth of a year on year,” added Luca Maestri, Apple’s chief financial officer. Words that corroborate the StockApp report released at the beginning of the year which indicated that Android was losing more and more users.
It’s no secret that the smartphone market is split into two large families; iOS and Android, the operating system exclusive to Apple and that of Google that many constructions of mobile devices exploit. However, it would seem that the iOS camp continues to grab market share, to the detriment of Android.
In just 4 years, Google’s operating system has gone from 77.32% market share to 69.74%, according to StockApp data. A loss of 7.58% which obviously benefited Apple since they are only two to share the market.
Moreover, despite declining smartphone sales since the beginning of the year, Apple recorded a nice growth of 3% in the market, increasing its share from 15 to 18%. Further proof that more and more consumers are siding with the iOS side of the force.
The iPhone always criticized, never equaled?
How to explain this, when the iPhone and Apple in general are regularly criticized – and not just from the Android clan. The price of the brand’s products is often pointed out by its detractors, as well as the closure of its ecosystem and the battery of its phones.
The fact is that its users are particularly loyal to the brand for several reasons, in particular for its very well thought-out ecosystem, the optimization between software and hardware, but also for the prestige that the brand and its products return.
Apple indeed sends back a certain image, both modern and technologically advanced, from which its users benefit. Apple devices indeed offer a certain status, especially wealth. They are more than consumer products. The proof is that we don’t say “where is my phone”, but “where is my iPhone”.
What future for Android?
If Apple manages to grab ever more market share, it is quite difficult to imagine that the Cupertino company can reverse the trend. The great strength of Android is that it is accessible to all manufacturers – there is also a basic open source version – who simply apply an overlay to the OS.
However, given that new players are constantly appearing on the market and that launching its own exclusive operating system is more of a fantasy, Android is destined to maintain a major place in the market for connected devices.